Prepare your real estate rental ad wisely to attract future tenant

When it comes to advertising your rental property, it’s essential to craft an effective ad that catches the attention of potential tenants. Your rental ad should highlight the unique features and benefits of your property to attract the right tenants. When you want to rent a property, it is essential to start by asking yourself the right questions before writing and posting your ad on the Internet. We suggest that you review all the questions you need to ask yourself before publishing your real estate advertisement for the rental of a house or apartment. Continue to read to know ho to prepare your real estate rental ad.

Tips for preparing your rental ad wisely

Use a catchy headline

Your headline should be attention-grabbing and concise, emphasizing the most significant selling point of your rental property. For example, “Stunning Two-Bedroom Condo with Ocean View” or “Spacious Family Home in a Quiet Neighborhood.”

Include high-quality photos

Photos are the first thing that potential tenants will see, so it’s crucial to include high-quality photos that showcase your property’s best features. Take photos of each room, including any outdoor spaces or amenities, and make sure they’re well-lit and staged appropriately.

Highlight the key features

Include a detailed description of your property, highlighting its key features such as the number of bedrooms and bathrooms, square footage, and any unique amenities like a pool or a garage. Be sure to mention any recent upgrades or renovations that may make your property more attractive to renters.

Be clear about the rental terms

Be upfront about the rental terms, including the monthly rent, security deposit, and any other fees or charges. Specify if you require a minimum lease term or if utilities are included in the rent. This will save you time and prevent any misunderstandings with potential tenants.

Use descriptive language

Use descriptive language that paints a picture of what it’s like to live in your rental property. For example, “Relax and unwind on your private balcony with stunning ocean views” or “Enjoy the convenience of a modern kitchen with stainless steel appliances and granite countertops.”

Target your audience

Consider your target audience and tailor your rental ad accordingly. For example, if you’re renting out a family home, highlight the spacious backyard and nearby schools. If you’re renting out a trendy apartment in the city, emphasize the convenient location and nearby nightlife.

Include a call-to-action

End your rental ad with a clear call-to-action, encouraging potential tenants to schedule a viewing or contact you for more information. For example, “Don’t miss out on this fantastic rental opportunity! Contact us today to schedule a viewing.”

In conclusion, preparing your real estate rental ad wisely can make all the difference in attracting the right tenants. By using a catchy headline, high-quality photos, descriptive language, and clear rental terms, you can make your rental property stand out and appeal to potential renters.

How to make a rental investment profitable?

The rental yield is a formula for assessing the gross profitability of the accommodation you wish to rent out. It defines the profits from the rental in relation to the purchase price of the property.

What is rental yield?

Rental yield is simply the difference between the income you receive from renting out your property minus the overall costs of your investment. It’s often expressed as a percentage and the higher the percentage generally means greater cash flow and higher return on investment.

Rental yield formula

Here’s how to calculate gross rental yield: Sum up your total annual rent that you would charge a tenant. Divide your annual rent by the value of the property. Multiply that figure by 100 to get the percentage of your gross rental yield. The gross rental yield can be used as a metric to quickly compare different investments which is useful when you’re looking at multiple properties.

Montly rental x 12 = Annual Rental Income

(Annual rental income / Purchaseprice) x 100 = Rental yield percentage

Here’s how the calculation looks

USD 700 x 12 = USD 8 400

(8 400 / 120 000) x 100 = 7%

To optimize the profitability of your rental property, there are several tips

Offer a furnished rental.

Furnished rentals can significantly increase the profitability of your property since it optimizes the chances of occupying the accommodation. Indeed, few people living in rental accommodation have all the furniture and accessories necessary for life in a dwelling. In addition, by offering furnished accommodation, you attract a much wider range of potential tenants, and in particular young people looking for a first apartment or families during their transition from one city to another, for example. This will also allow you, if you have the desire and the time, to offer your property for seasonal rental in the event of too much vacancy. Renting your apartment to visitors passing through your area will take a little time, but the profitability created will certainly convince you.

Finally, a tastefully furnished apartment or house will attract much more attention on advertising platforms than an empty property.

Think about roommates.

Colocation is one of the new lifestyles in urban areas. Formerly reserved for young students because it made it possible to combine conviviality and sharing accommodation costs, shared accommodation is now open to all categories of people. It therefore becomes a real gold mine for owners of rental properties.

To offer your property for shared accommodation, it must include at least two bedrooms, i.e. one bedroom per roommate. If your apartment is furnished, that’s a plus, and you can play this card to the fullest by offering to provide an electricity and internet subscription, for example. In doing so, the roommates will only have to put down their suitcases. This logic is interesting to facilitate the rental of your property since in shared rentals, the turnover is quite high and you will have to facilitate the search for tenants. Thus, a comfortably furnished property in a pleasant and contemporary atmosphere will allow you to rent without any problem.

For the owner, it is therefore the assurance of renting at a more attractive amount, with almost no holidays, while drastically reducing the risk of non-payment.

Doing work.

Maintaining the property you offer for rent is the basis of rental profitability. If your property is not attractive because it is too old, poorly maintained, tenants will be slow to show up. Make sure to offer well-appointed accommodation even if it means breaking down a few partitions, or creating an additional room if you see the need for it. Rely on the feedback from your former tenants and don’t hesitate to find an arrangement for routine maintenance: if your tenants plan to apply a coat of white paint to your walls, don’t hesitate to reduce the amount of the rent to compensate them. It is also an excellent way to maintain good relations with your tenants.

The revaluation of rents.

When you rent your property, you often forget that the amount of rent fixed at the time of entry into the premises is not firm and definitive. Indeed, it is possible to revise this amount according to the rental valuation of the area on each anniversary date of the rental contract. To do this, do not hesitate to be accompanied by a professional to help you establish the fair value of your home.

How to set the rent for your property?

To set the right rent for your property, you will need to take into account the reality of the real estate rental market. To do this, the location of the property is taken into account. It is also necessary to determine whether your accommodation will be rented empty or furnished, and the quality of the property and the building.

If you have decided to invest under the Pinel law system, a rent ceiling is set by the State and cannot be moved.

If your accommodation is located in a non-stressed area, you are free to set the rent that seems most appropriate to you. In tense areas, rents are regulated, which means that you set the first rent alone but that in the event of a change of tenant, you will have to continue to apply the same rent.

If in doubt or if the operation seems too complex, do not hesitate to seek advice from a professional who will be able to help you assess the right amount of rent for your property.

Now you know how to prepare your real estate rental ad wisely to attract future tenant.

Examples your real estate rental ads

Here are some examples of real estate rental ads that you can use as inspiration for your own:

Example 1

Title: Gorgeous 2-Bedroom Apartment in the Heart of the City
Description: This stunning 2-bedroom apartment is located in the heart of the city, just steps away from the best shopping, dining, and entertainment. With an open floor plan, hardwood floors, and high ceilings, this apartment feels bright and spacious. You’ll love the modern kitchen with stainless steel appliances and granite countertops, and the luxurious bathroom with a deep soaking tub. Don’t miss out on the chance to call this apartment your new home!

Example 2

Title: Beautiful Family Home with a Spacious Backyard Description: This beautiful family home is perfect for those looking for space and comfort. With 3 bedrooms and 2 bathrooms, there’s plenty of room for everyone. The living room features a cozy fireplace and large windows that let in plenty of natural light. The kitchen has been recently updated with new appliances and granite countertops, making it a chef’s dream. The best part? The spacious backyard is perfect for outdoor entertaining and has plenty of room for kids and pets to play. Come see for yourself why this home is perfect for your family!

Example 3

Title: Luxury Condo with Breathtaking Ocean Views Description: If you’re looking for luxury living with stunning ocean views, look no further. This 2-bedroom, 2-bathroom condo features high-end finishes and breathtaking views from every room. The open concept living and dining area is perfect for entertaining, and the modern kitchen features top-of-the-line appliances and plenty of storage. The bedrooms are spacious and feature en-suite bathrooms, and the master bedroom has its own private balcony with panoramic ocean views. You won’t find a more luxurious condo on the market – schedule your viewing today!

These examples provide an idea of how to structure your rental ad, highlighting the most attractive features of the property and using descriptive language to make it stand out to potential tenants.

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